Tuesday, April 29, 2014

Designer Spotlight- Veronica Beard


Good morning everyone!!

One of the segments I want to start with "Good Morning, Autumn" is Designer Spotlight. I, one day, hope to become a fashion designer and I know that in order to become successful I need to grow a fan base. So with the Designer Spotlight I will be highlighting different designers that you may not be familiar with or designers that I admire.

This week's spotlight goes to sister act designers of Veronica Beard.
Veronica Swanson Beard (left) and Veronica Miele Beard (right)

Before starting the brand in 2009, Veronica Swanson Beard worked in fashion, while Veronica Miele Beard worked in fiance. The two decided to join forces and culminate their ideas to create the urban-chic brand, Veronica Beard. In the beginning, the two only had their (now famous) jacket with the removable dickeys to present to stores and markets in 2009. However, those simple ideas slowly turned into a marketable brand for stores to have. 

I did not know about Veronica Beard before this year. And thanks to CFDA/Vogue Fashion Fund I discovered one of my new favorite designing women. They were chosen out of hundreds of designers for the ten finalists for the fund. Even though they did not win they gained much needed exposure and mentors that they would have not gotten if they had skipped the fund. 

Below I have chosen some of my favorite pieces from their website. 

Veronica Beard


Veronica Beard white dress
$1,000 - harveynichols.com


Veronica Beard black jacket
matchesfashion.com


Veronica Beard blazer
kirnazabete.com



Veronica Beard capri
$730 - harveynichols.com





You can find these pieces on the links above or you can go to Veronica Beard's website for more information. Also there are some great articles on the Business of Fashion website and Harper's Bazaar about the Veronicas and their brand.

I hope you enjoyed this segment because I have many more designers that I would like to feature. Please leave a comment below if you have a designer that I should research or if you are a designer and would like me to check out what you do please leave your information in the comments.

Thank you for reading and I hope you have an awesome day.

Good Morning and Good Bye,
Autumn 

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